The Wild is a collection of modern, minimalist apparel for adventurous little ones. They specialize in unisex clothing featuring their high-contrast, quirky characters that are perfect for babies and kids with big imaginations.
The story of The Wild began back in 2011 when Billy and Adriane had their first son Benjamin. For the first time, they were seeing what’s out there in apparel and accessories for babies and small children. Having a love of a more modern, Scandinavian aesthetic, they had a difficult time finding clothing for their new little one that was more minimalist in feel. Walking through retail stores, it was clear that there was an overabundance of licensed, loud children's wear. They were looking for something a little different.
A few years later they had their second son, Sawyer, and they knew it was time to create something of their own. Something a little cooler. And something their kids would love.
With a background in painting, Adriane created a series of modern minimalist characters that are fun, simple, and really engaging to little ones. Ben and Sawyer were so excited about them, and the more little ones we showed our characters to, the more excited they got about this project!
Their designs begin with their original drawings that are burned onto silk screens and printed by hand onto soft, high-quality clothing using non-toxic, eco-friendly inks. The health and safety of your little one and the environment are always in their minds when they create their products. They also care very much for how their garments are produced. They work with various Canadian and International suppliers that are sweatshop free.